Email marketing is one of the most widespread ways to market your products and services. According to a study by MarketingSherpa, 67% of marketers participating in their survey stated that email marketing was their number one source for bringing in new leads. This just goes to show how much power this type of marketing can have.

The success of any business largely depends on its ability to attract customers and turn them into paying customers. As soon as you get people into your store or onto your website, it will be easier to convince them that they need your product or service and help turn them into a customer who will buy from you again and recommend you to others.

Email marketing makes it very easy for businesses big and small to reach out to more potential customers and keep their existing customers updated on any new products or services they have to offer. As a small business owner, you will be able to grow your customer base and increase revenue if you understand how email marketing works and what benefits it can bring to your company.

In the following sections, we are going to take a look at some of the major advantages that email marketing has for businesses of all sizes. We will also go over some tips and strategies that will help you use this type of marketing properly so as to yield results that will bring benefits rather than harm to your company.

Advantages Of Using Email Marketing For Your Business

1 – Reach out To A Very Large Target Market

One of the most significant advantages of using email marketing is that you can reach out to a very large number of people. Whether your target audience is all over the country or all over the world, email marketing will make it possible for you to get your message in front of them.

If you want to promote your products or services through radio, television, or online advertisements, you will be restricted by the geographical location and language barrier since these methods only reach those who live within a certain radius and understand the language used in your advertisement. With email marketing, however, there are no such limitations and as long as people use an email address that you can access, then you can send them messages about whatever it is that interests them most.

2 – Reach People Who Are Actually Interested In Your Product Or Service

As we mentioned earlier, one of the main advantages of using email marketing is that you can reach out to a very large number of interested people. The beauty about this type of advertisement is that while television, radio, and newspaper ads are being beamed indiscriminately to everyone who happens to have their TV or radio on at the time, or who just so happens to walk past an advertising billboard, email marketing targets only those individuals who are actually interested in your product or service.

Targeting potential customers become much easier when you use emails because once they subscribe to receive your messages by giving you their email addresses, they have already expressed some interest in what it is that your company offers. They are no longer avoiding your advertisements but actively seeking information about the product or service that interests them most.

3 – Email Marketing Is A Cost-Effective Way To Reach Out To Potential Customers

Another reason why email marketing is considered one of the best methods to promote your products and services is that it is a lot less expensive than print, radio, television, and online advertisement. The cost of using these traditional forms of promotion is increasing by the day while the amount you pay for email marketing will remain relatively low so long as you don't abuse its power.

Email marketers charge very little in comparison with types of advertising such as television commercials where every 30 seconds spent airing an ad on TV can cost thousands if not millions of dollars in production costs alone. If you send emails promoting your product or service to everyone in your customer list, you will quickly find that your email marketing plan has become very costly and you need to be careful not to abuse this mode of promotion.

However, if you only send emails when a new product is being launched or when there is something special going on in the company, then you can achieve great results without spending too much money on each promotional campaign. This is why many small business owners prefer email marketing over other forms of advertisement because it restricts their expenditure for promoting their products/services while also guaranteeing them a high return on investment (ROI).

4 – Easier To Measure The Impact Of An Email Marketing Campaign

In addition to restricting the cost of advertising through email marketing, another advantage that this type of advertising has over traditional methods such as radio, television, and newspaper ads is that it is much easier to measure the impact of a promotional campaign. With print media advertisements, you can only tell how many people have viewed or read your advertisement by conducting an expensive survey but with email marketing, the results are displayed directly on your email program's main page.

The statistics provided by email marketing will help you determine whether or not it is effective in promoting your product/service because you will be able to see how many individuals opened your message, which links were clicked on most often, and other important information. This means that if you want to make changes to future promotional campaigns conducted through email marketing, you already have some data at hand so that tweaking subsequent messages sent out becomes much less time-consuming compared to traditional advertising methods.

5 – Easier To Engage With A Targeted Audience Using Email Marketing

Email marketing also has another advantage over other forms of promotion and that is because it makes it much easier to engage with an audience and receive feedback from them. This can be very important for small business owners since they may wish to send out promotional messages but they don't want to annoy their mailing list subscribers.

One way email marketers avoid annoying potential customers is by asking them if they would like to opt out of the mailing list rather than just automatically unsubscribing them when they are no longer interested in receiving messages. You need to give your customers the option of whether or not they wish to remain on your mailing list so that you don't risk your email marketing campaign being considered spam.

In order to retain customers, you need to ask them if they have any concerns about the products and services you offer rather than just broadcasting promotional messages because even if the customer has opted into receiving these types of messages, they may not always read or pay attention to them. You can avoid this problem by giving your customers a chance to share their feedback with you so that when there is a new promotional message sent out, it will be directly relevant and interesting for them based on their previous responses.

If you follow all these steps when implementing your email marketing campaign, chances are you will experience success in promoting your small business because individuals who don't open up promotional emails sent out will automatically be removed from your mailing list. This means that you are only sending promotional messages to people who want to receive them so there is no possibility of annoying potential customers with your advertising campaign through email marketing.

Buyers and users of the product/service who took time to express their opinions about it can be thought of as experts in that area because they've used the product or service and have shared their thoughts with others (assuming that their comments are truthful, which is why you should always do research on a company before placing an order). This makes them more credible than paid advertisements appearing alongside search engine results pages (SERPs).

6 – Emailed Ads Are Easier To Measure Than Other Types Of Advertisements

That being said, there are still those who may prefer to use other types of advertisements because they feel that the statistics provided by email marketing may not be completely accurate. Some people might argue that even though a customer opted-in to receiving messages from you via email, they could have possibly done so without being aware of exactly what type of messages they were agreeing to receive so it is possible for such individuals to consider your promotional emails as spam (unless your business provides services or products which actually interest them).

However, regardless of whether or not potential customers open up promotional emails sent out by your business, at least you will still reach the right audience members if the company has acquired their email addresses correctly and has set up an efficient autoresponder sequence (so you don't need to worry about sending out promotional messages to people who have already unsubscribed).

In this case, it will be easier for you as a small business owner or marketer to measure how well your email marketing campaign is performing because you can compare the number of individuals who opened up promotional emails sent out by your business with those who didn't. If there's a relatively high ratio of customers opening up the emails compared to the number of customers who do not open them, then you will know that your marketing campaign has been successful.

One way marketers track whether or not an email marketing campaign has been successful is through A/B testing where two groups are given different variations of a message and statistics are collected from both groups so that their behavior can be compared. This will help marketers determine which type of message is more successful at encouraging individuals to purchase the product or service being offered by their company, for example.

7 – Email Marketing Is A Great Way To Expand Your Small Business' Reputation

If you are known within your local area as a business owner who is always willing to listen to customers and understand their concerns, whether they are good or bad, then this positive reputation could have a positive influence on people's decisions when it comes to purchasing products or services from your business because they will feel confident that you will provide them with what they need if any issues should arise.

If an individual chooses not to buy something from your company because the product isn't what they were looking for, for example, this person is still more likely to give you a positive review which can be posted up on your business' website or Facebook page because people are becoming more and more conscious of the fact that some business owners will leave negative reviews about their competitors online if they're unhappy with a product/service they were sold.

With this in mind, it is important for you as a small business owner to be aware of how an email marketing campaign has impacted individuals who purchase products or services from your business (since you cannot personally track every customer individually) so that you can improve upon any problems before they grow into full-scale issues which could cause your company's reputation to take a nosedive.

8 – You Can Build A Bigger Email List With Email Marketing

Many small businesses believe that they should only send their promotional emails to the customers who have already purchased products or services from them, however; this may result in a significant proportion of individuals who have bought something from you not receiving your messages. In fact, as mentioned previously, excluding those who have made purchases from you might actually damage your company's reputation because it will be harder for them to leave reviews on Google and Facebook which could either positively or negatively influence other people's decisions when it comes to making a purchase.

In order for a business owner to build a notable email list, the individual should consider purchasing a mailing list through a website that provides such services. A mailing list will business owners to send promotional messages directly to those who have opted in to receive them so that they can keep track of how many individuals open up these emails as well as any customer feedback that is received.

9 – Email Marketing Can Help You Reach A Huge Number Of Customers Without The Need For Paid Advertising

As a small business owner, you might be aware of the fact that advertising your promotional deal through a number of different platforms will increase the number of customers who are reached by your message, however; this can also work against you because it has been shown before that online users tend to ignore paid advertisements because they believe them to be spam.

In addition, businesses that decide to use social media channels such as Twitter and Facebook as their main method reaching out to potential customers need to realize that they have a lot of competition when it comes to getting their message across, so much so that the chances are good for them to be pushed down on individuals' newsfeeds because of this.

However; using paid advertising via these types of social media channels can create awareness about your business and make more people view your website or Facebook page where you might post up updates about new products or services which are available.

10 – Email Marketing Can Help You Keep Track Of How Your Campaigns Are Performing

If you're aiming to build your email list with the help of email marketing, then one of the most important things for you as a business owner is to keep track of how many people choose to read promotional messages sent out by your company.

As far as measuring your email marketing campaign's performance is concerned, take the time to analyze how many people open up promotional emails sent out by your company so that you can determine if any changes need to be made in order to improve upon these statistics for future campaigns.

11 – Email Marketing Doesn't Need To Be Expensive

Many small business owners believe that they cannot enjoy the benefits of email marketing because they do not have a large enough budget available but this is not true at all. In fact, thanks to a number of different services which provide mailing lists centered around different niches, it has become significantly easier for individuals from all walks of life to reach out to potential customers without needing an abundance of money on hand.

In addition, as mentioned previously, you might wish to buy a mailing list through a website that provides such services because it will allow you to send promotional messages directly to those who have already opted in to receive them. If you take the time to examine how many customers open up these emails and leave feedback about your products or services, then chances are good for you to be able to determine if any changes need to be made in order for future email marketing campaigns which you run.

12 – Small Businesses Can Enjoy The Benefits Of Email Marketing For Free

One of the best things about email marketing is that even though there are some companies out there who charge money for providing such services, individuals from all walks of life can enjoy the benefits that come along with sending out promotional messages to potential customers without needing to spend anything on the mailing lists themselves.

As long as you are willing to invest your time into finding different websites which allow you to sign up for free, then chances are good for you to be able to send out your first campaign without having to pay anything at all.

13 – Email Marketing Can Be Used To Promote Any Type Of Business Or Product Available Online

Even though there are some mail service providers who might cater more towards specific types of businesses or products, the fact is that email marketing can be used by anyone wishing to reach out and promote their products or services online even if they don't have a large budget available because it doesn't have any limits in terms of frequency.

As soon as your mailing list has finished growing, you might begin sending out promotional messages about new products or services every week until you make a sale.

14 – Email Marketing Is An Efficient Way To Keep Track Of What Your Customers Or Clients Like

If you are worried that the only way to keep track of what customers think about different types of products or services available through your company is by asking them directly, then don't be because email marketing can help you with this too. The moment that customers decide to subscribe to newsletters offered by your business, chances are good for you to be able to send out updates on a regular basis without having to put in any extra work.

By taking the time to analyze how many people open up these emails and leave feedback, you can determine what they are most interested in learning about so that you can enjoy greater success with future email marketing campaigns.

15 – Email Marketing Allows You To Refine Your Promotional Strategy Over Time

When it comes to figuring out the best way to keep track of which promotional strategies are working for your business or product and which ones are not, email marketing is one of the best options available because this allows you to refine your strategy over time. Since there are some mailing services that allow customers to either subscribe or unsubscribe from newsletters on a regular basis, after analyzing how many people open up promotional messages sent out by your company, chances are good for small business owners to be to determine what types of products or services have been well received.

In turn, this will allow them to focus on offering different types of products or services going forward so that they can enjoy greater success as a whole.

16 – How To Set Up An Email Marketing Campaign In Three Simple Steps

Before you begin thinking about which types of promotional messages you wish to send out using email marketing tactics, odds are good for you to take the time and set up an account either from scratch or with existing mailing lists through a service provider. Once this has been completed, chances are good for you to be able to start sending out your first campaign without too much effort because all that needs to be done is pick a subject line and write an introductory paragraph before promoting your product or service in more detail.

Even though this may sound difficult for those who have never used email marketing tactics to promote their products or services, rest assured that it is quite simple to do.

17 – Why You Should Start Using Email Marketing Right Away

No matter what type of business you are looking to grow, odds are good for you to enjoy greater success with email marketing because it can be used by anyone regardless of what size your mailing list currently is at the moment. As long as there are people on the Internet willing to subscribe to different types of offers, then your company should start sending out promotional messages right away so that they can keep track of which email marketing strategies perform best over time.

As soon as this has been completed successfully, chances are good for you to be able to increase the size of your mailing list and grow your company or product with ease.

19 – Email Marketing Is An Essential Part Of Digital Commerce

Unlike most types of promotion that rely on outbound marketing methods, email marketing can also be used for inbound purposes as well so that companies can enjoy greater success with digital commerce over time. Since many Internet users take advantage of online deals and offer when buying products or services from different vendors, it only makes sense for small business owners to focus their attention on this type of tactic more seriously.

In turn, this will allow them to easily grow their mailing lists while enjoying greater returns at the same time even though they may not have a physical store available on the local market for people to visit.

20 – How To Design An Email Marketing Campaign That Works

When designing an email marketing campaign, many online entrepreneurs tend to focus on creating a unique logo for their company as well as specific types of images so that they can grab people's attention from the initial point of contact. Even though this does make sense from a certain perspective, it is best known for small business owners to create short yet detailed promotional emails regarding what types of products or services are being offered along with a few eye-catching images and/or graphics that will ensure that people read through your message from start to finish before any other alternative options.

In addition, you will need to take some time and sit down to determine which parts of your product or service should be promoted more heavily than others.

As long as you focus on these tips and tricks, it should be easy for you to design an effective email marketing campaign without too much effort on your part.

21 – The Different Types Of Emails That Can Be Sent Via Email Marketing

While most people tend to think that promoting the same offer over and over again will allow them to enjoy greater results with email marketing tactics, consider using different types of emails instead so that they can stand out from the crowd even further over time. For example, you may want to send out a promotional email each week or month offering customers discounts on various types of products or services so that they keep coming back for more even though they have already done business with your company before by purchasing the same things.

However, another example would be to send out a promotional email each day or week that focuses on something different which will allow you to continually promote the same products or services over time without becoming annoying in the process.

22 – Reviewing Your Email Marketing Campaigns

You should always review your email marketing campaigns before sending them out because this can help you avoid making mistakes that may cost you money in terms of lost customers and other issues that could prevent you from enjoying greater profits over time. So take some time to sit down and review what types of promotions consistently work best for your company so that you can determine what type of tactics are worth pursuing more than others even though they may seem like good ideas at first glance.

After all, it does not make sense to continue doing the same type of promotions over and over again if they are no longer effective.

23 – Finding The Right Email Solution Provider For Your Business

You should always find the right email solution provider to help you design your email marketing campaigns because this will allow for faster results without too much effort on your part. However, consider using companies like to do most of the work for you so that you can enjoy greater success in a shorter amount of time even though there is usually a cost attached, which may or may not be worth it depending on how much time and money you have invested into your business up until this point.

24 – What Makes An Effective Promotional Email?

If you want to design an effective promotional email, you will need to focus on including the following information: your company name, your logo if possible, a brief description of who you are and what types of products or services you offer, as well as the price range for these solutions along with any other pertinent details such as guarantees and even special sales events that may be taking place in certain scenarios.

Also Check: A Complete Guide About How You Can Become a Professional Marketing Analyst

25 – The Best Time To Send Promotional Emails Via Email Marketing

One important thing that every online entrepreneur should take into consideration when sending out promotional emails via email marketing is that sending them at a time when people are not likely to open them up can actually result in a loss rather than a profit. So you should always try to send these emails out during business hours or at least during times when most consumers are not likely to be sleeping or away from their computer for an extended period of time.

And remember that even though some aspects of email marketing can be frustrating, there are plenty of benefits that you will be able to enjoy if you are willing to put in the work needed to achieve success.

So what are you waiting for? If you have not started using email marketing campaigns yet, then now is the time to do so because this can help your company grow with greater speed while enjoying impressive results without too much effort on your part. So keep these tips in mind and implement them into your current strategy immediately so that you can enjoy greater profits over time without breaking a sweat!  

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