Are you wondering the best way to implement SEO strategies in your digital marketing business?

There are a lot of small businesses that struggle with their organic rankings on Google, Yahoo, and other search engines. This happens because a lot of these companies do not have a proper plan in place. They don't know how to showcase content, build links and manage their online presence as a whole.

What if you could cut down your time for learning from months or even years to days or weeks? You can now with this guide! In the following paragraphs, I will share some tips and tricks regarding SEO strategies for those who may be interested in learning about them.

Here are some basic items you're going to need when planning your SEO strategies:

1. A website that has a well-written blog, and is properly connected with social media channels such as Facebook and Twitter. The blog should not be just opinionated but based on facts and research. The postings will then be shared with the fans and followers of these networks

2. Proper use of keywords, which we know are basically words related to what one's business specializes in. Hire writers who can do this for you (who may or may not be part of your company), or outsource this task to other freelancers

3. Create backlinks from other related sites that an authority level at 20+ (trust flow) which you can check on http://www.seoquake.com

4. Implement the company's presence on all social media channels, which you can promote your business across multiple networks including Facebook, Twitter, Pinterest, and Google +        

5. A good writer who has SEO knowledge to write about what your product or service is about so that each blog post is properly optimized for keywords and use of long-tail keywords in order to rank higher when certain words are searched in a search engine

In addition to these basics, there are other strategies I have learned over the years from experienced marketers when it comes to SEO. I have been involved with digital marketing since 2009 which includes being part of a digital marketing agency as well as growing one of my own.

Optimizing a company's website should be done immediately if done right from the beginning, and should never stop because SEO is an ongoing process that requires constant updating and upgrading. 

Also Check: How to Create an SEO-Friendly Website and Generate Organic Traffic

Here are some other tips:

1. Getting quality backlinks and growing your social media networks - I always use http://www.socialmention.com to check for fans, followers, mentions, across all platforms including Facebook, Twitter, LinkedIn, etc.

2. Building backlinks - This can be in the form of posting guest blogs with inbound links to related content on industry authority sites in order to boost your rankings in search engines when certain keywords are searched

3. Use a keyword planner – This is a great tool to use for finding different keywords ideas and opportunities which can be used in your company's website, blog posts, and even social media platforms

4. Regularly check rankings – Doing this on a regular basis will give you important insight into your current rankings as well as what may need to be done to improve them        

5. Stay up-to-date with the latest news from Google – If you're not sure what has been going on lately with Google including their new Penguin updates or other algorithms changes, I recommend reading http://searchengineland.com, http://mashable.com, and other industry websites.

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