How modes can fit into the Metaverse in 2022


There are very few people who believe that the latest internet revolution is just beginning: they say, a turning point has come here. When a company invests in space and media announces time, it makes sense to see if the reality can live up to that point. But, if this's time for "meta" - that is, if it offers what people really want - it's fair to assume that most companies think what the metaverse really is and whether should they be part of it. For brands thinking about navigating this new point, even knowing where to start can be daunting.

The basic idea of ​​the metaverse is not complicated. Simply put, the metaverse involves any digital experience on the Internet that is permanent, immersive, three-dimensional (3D), and virtual, as it were, non-existent in the physical world the body. The Metaverse experience allows us to play, play, connect or buy (and just to make things more enjoyable, what we buy can be real or virtual). It may also be wrong to say "metaverse" as if it were a monolithic universe, connected, or even interdependent, because it is not. Every well-designed company in the world uses its own space, unity, financial ability, and creative style, so business and art descriptions vary. The Metaverse refers more to the perception beyond these worlds and the experience and belief that we are entering a deeper, deeper world than ever before.

A few businesses are shaping the landscape, with the entertainment and sports industry taking precedence. The main console and PC game names, like Fortnite, come from Epic Games, making music and socializing in virtual settings. New sports games, such as Roblox, allow people to create and play across the immersive world developed by users, and earn money on a regular basis. Decentraland is a fully-fledged 3D virtual world owned by its staff, allowing them to create virtual structures - from parks to galleries - and reward users to visit, all supported by Ethereum blockchain technology. Other companies, such as MetaVRse and Solidarity, are developing machines to enable the brand and the gaming industry to accelerate and promote the development of AR and VR content production.

The immersive environment of the metaverse is not the only opportunity for companies facing customers, however. From training future surgeons to product displays and sales staff, there are many business applications. For example, executives of the technology company Nvidia believe that investing in metaverse simulations of things like manufacturing and hardware will reduce waste and improve business solutions. Microsoft is deploying its cloud services to the meta-platform, using its Mesh system to move avatars and immersion space into collaborative environments, as a whole, over time. Through a combination of post-Covid or remote work environments, many of the well-developed business experiences can be more valuable than how companies connect their customers and their customers.

For companies that are still waiting on the side, it is important that each brand finds its place and adjusts its risk-free compensation. Doing this requires an understanding of what is possible, companies that rely on speed can provide inspiration and act as a test case. For example, there are many models that take advantage of the game side of the metaverse to have an iconic experience that is actually built in support. Although Nike is a solid solid brand, it is leading the charge at the end of the metaverse spectrum, writing patents for virtual goods and the opportunity to build a market environment to sell the products. , as reported by CNBC. They recently acquired a company called RTFKT that makes sneakers that are well-suited to the metaverse.

The business application of the metaverse is growing even with new trends growing around buying products and services directly from the social media experience, also known as "business interaction." Interactive trade is becoming a large percentage of US e-commerce over time, and is expected to reach $ 36 billion by 2021 alone, following a growth trend similar to that of China.

In response, social media platforms are desperate to make money on the eve of where people connect and buy not only on traditional internet, but also in 3D, metaverse immersive. The showroom, fashion show, and room can be transformed from side-by-side experiments to multi-faceted. And it's not just people selling meat products - of course, Sotheby 's recently announced its own metaverse gallery for well-crafted art, based in Decentraland. A new business model for aggressive, virtual goods - including non-fungible tokens (NFTs), which is a type of creation sold and stored on the blockchain - as well as commercialization of the meat purchased in the world virtual will appear in need as. power statistics.

The brand should be in a constant state of experimentation and learning, in the digital sector especially requires intellectual property. Metaverse can be another method of how people connect to the internet, chat and interact - sitting side by side for long periods of time will not be an option.

Here is what the brand can do now:

Choose your objective.

Think about how many of your audience / customers spend time in the metaverse and optimize your attack speed - the types of people who focus on the youth population, for example, may not have the luxury of to sit for a long time. Who are your demographic targets, as well as the behavior of your current customers and prospective business prospects who are the fastest way to get into the metaverse?

Check out the competition.

Start talking about a time when peer-to-peer organizations are doing things in a variety of ways - such as demonstrations and meetings with leaders to keep conversations going with the team leaders. Many of the spaces can be awesome, especially when unexplained concepts, such as NFT or blockchain, are involved. Can you create a winner for these topics to bring an unobtrusive, visible example to any organization?

Search application.

See if the metaverse allows you as a company not only to try something new, but also to maximize your goals or long-term goals as a support, which fits well with most metaverse applications. Almost every CMO has made, or will soon make, public engagement for support-related ESGs, and they will soon be disbanded . What can you fly in the metaverse that allows you to test a sustainable way of serving your customers?

Organize your door.

Ask your team members to start developing ideas for how your brand will appear in the metaverse and when it may make sense. Private companies and independent companies pay close attention to media advertising practices and outcomes, so it is a great opportunity to ask them what they see across their customers' portfolio. What tests can they take to help you identify your mark in the metaverse more effectively?

Keep your balance.

If you are already in it, be prepared for the fact that all new opportunities pose risks and rewards; manage so, knowing that it can be unexpected and unplanned. The good news is that recent epidemics have made us much better than ever before. To be clear, there will be tests that will fail. The second life promised a metaverse last year and did not hold, but the risk for the type of participants is not significant or long-term. So, if this is the right time, it is important to consider how you will be there.

Most importantly, people in the marketplace or leaders should start thinking about how to come up with something creative and tell their story. If the creative palette expands in part in the metaverse, we should be happy to create an experience at any time in the customer journey, through acquisition, engagement, business, and customer support, which can be both more dramatic and lasting than ever before. But one day, we will really want to go to a virtual world. That will be the next lot.

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